Duck Duck Go.

Yes. You heard it right. Its the name of the new search engine.

Its been active for a while now and has been growing by leaps and bounds.

Even though they do not have a huge market share and don’t show up as part of a recent study (ComScore) for search engines in the US:

  • Google: 67.5%
  • Microsoft: 18.6%
  • Yahoo: 10.1%
  • Ask Network: 2.5%
  • AOL, Inc.: 1.3%

They are still covering a lot of ground in the search industry.

What’s DuckDuckGo?

DuckDuckGo is a search engine like Bing or Google founding in 2008, it relies less on a crawler and more heavily on external sources like Yelp, and Wikipedia to generate answers and pages.

DuckDuckGo has been steadily increasing its audience (last year a billion searches were performed on the engine)

While DuckDuckGo gathers data from external sources, it still ranks the results using its own algorithm that uses Backlinks – even no-follow links as a strong ranking signal.

DuckDuckGo sets itself apart from popular search engines like Google and Bing by making searches performed on its site private, that means no tracking searches or collecting IP addresses.

Facts, Facts & Some more Facts

  • DuckDuckGo, The Privacy Search Engine does not track your IP or searches.
  • DuckDuckGo direct search traffic is now above 5 million queries per day. That’s up 40 percent since January of last year.
  • Approximately 72% are concerned about ad networks having access to their search history
  • DuckDuckGo could be the biggest Long-Term threat to Google?
  • DuckDuckGo could soon overtake Bing?

Duck-Duck-Go-Stats

 

DuckDuckGo Search Optimization Tips

Do: Optimize for local searches by including geo tagging and local place names as keywords throughout the site.

Don’t: Overuse the keywords.

Don’t: Create pages specially for SEO.

Do: Optimize for mobile.

D0: Create a detailed FAQ section.

Do: Link to Wikipedia and from them. Garner quality links (The best way to get good rankings is to get links from high quality sites like Wikipedia.)

Don’t: Block the DuckDuckGo bot.

Note: DuckDuckGo won’t offer users a site that it considers sub-par, and so the cleaner and more targeted your content, the greater chance you’ll get a hit.

Could DuckDuckGo Overtake Bing?

I do not see this happening in the near future, unless there is some major shift. Right now, we do not see DuckDuckGo have any sort of a market share in the search industry.

With that said, there are growing rapidly and will soon be in contention and overtake Bing.

Could DuckDuckGo Be The Biggest Long-Term Threat To Google?

DuckDuckGo’s got a long way to go before it catches up with other search engines.

But people’s online privacy concerns may give them a boost in moving them up the ladder.

In a recent survey conducted by Search Engine Land, there were able to learn what mattered to the web surfers.

Here’s what we found:

  • 60% are concerned about the privacy of their keyword history
  • 72% are concerned about ad networks having access to their search history
  • 66% are concerned about search engine ads targeted to their past search history

DuckDuckGo CEO Gabriel Weinberg had to something to say about his company’s search engine:

Eli Schwartz: Why should someone use DuckDuckGo over Google/Bing?

Gabriel Weinberg: We focus on smarter answers, less clutter and real privacy. We believe a significant percentage of people would like private alternatives where they can get great service without being tracked – in other words, where they can get the benefits of privacy without any sacrifice in quality. DuckDuckGo offers that alternative in search.

ES: How much should users be scared about searching on Google/Bing?

Gabriel Weinberg: We created a microsite to explain. Most people have started noticing ads following them around the Internet. That’s the annoying result of companies tracking you across the Internet – and that’s just the most visible evidence. Your information can be legally requested. You are also being charged different prices online based on this same data profile. There are many good reasons why you don’t want to be tracked.

You can follow DuckDuckGo on Twitter to see what they are upto @duckduckgo