Did you know that there is ONE things that you can do right now to make you a better blogger?
Yes, you guessed it right. Quarterly Website Review.
It was a bright cold day in April of last year, and the clocks were striking 10 AM. It was then when I was reviewing my performance with my manager and setting goals for the upcoming year.
I learned during this review that we need to review, adjust and update our goals regularly. If we do not do this our goals would become moot.
Things are ever changing, and what was yesterday is no longer today. Priorities change and people change.
To help achieve our expected goals, we need to keep note of what worked and what did not. As for the ones that did not work out we need to do a little bit of analysis to figure out a possible solution or change our goals to something more achievable.
We need do what is important to the success of our blog and business.
As bloggers we put in so much effort into writing quality articles and marketing. We do it out of love and passion and some do it just for the money. None the less, it can be discouraging if we don’t make much progress after all the effort we put in.
To ensure that we are on the right track with our blog business goals you should conduct a self review every quarter.
Being the beginning of the year I’m in the process of setting my blog goals and also setting up reminders for my blog’s quarterly reviews.
As I share what I’ve included in my goals and things to do during my quarterly review, I hope you will also be able to relate to it and set up your reviews accordingly.
Here are 6 of the most important items in my quarterly review calendar.
The first item I’ve added to my quarterly review is to review the goals that I’ve set at the beginning of the year. Things are bound to change, there is a good chance that you might meet your goals quite early and its better to update the goals to reflect higher goals.
Our priorities and chances that we go through in life can have an impact on our plans. During the last quarter of 2013 I met with an accident and broke my arm (Galeazzi fracture) and even damaged a few of the vertebrae).
The surgery, hospitalization, post hospitalization recovery overall took me well over 4 months before I could get back to using my arm again.
The point is that you will never know what can change in your life that will keep you from accomplishing your goals.
This process will also help you keep track to show you how far you have come and what you have achieved and what you need to do more to meet the set goals.
Goals are important because they are the ones that really help you take your blog ahead and make real good progress. With out goals you will not really be able to measure progress.
SEO Site Audit
Even though you are well taught and do everything correct, trust me your bound to make a few mistakes here and there. Then, there are SEO factors that are beyond your control that can impact your blog in search rankings.
To start off, load up Google Webmaster and Bing Webmaster and check for various SEO errors, crawl errors and other SEO defects like 404 pages, and so on.
This will give you an idea as to whats wrong with your blog pages in terms of SEO. Later on you can draft out a plan to correct these issues.
A site without errors or at least less errors will perform better, faster and offer enhanced websites user experience and readability.
Its not just the webmaster tools that help, using research tools like SEMRush (aff link), LongTailPro or Open Site Explorer from Moz will help you understand a greater deal of information about your blog in terms of SEO.
Grade Your Marketing
This I do using the simple tool offered by HubSpot. I do this to check for factors that are commonly considered for marketing on the web.
I do this because I lose track of various minute elements that I need to consider. As a matter of fact this is something I do on a monthly basis just to ensure that I doing my best.
When I tested by blog in comparison to some tops blogs in the industry, I noticed that my blog was performing better and was graded higher than other blogs. This is good news for me and I am glad that my work is paying off.
Website Grader – http://marketing.grader.com/
Create a Thank You Video (Customers, Subscribers And Readers)
Its funny that I talk about this point here because, I am quite not comfortable in front of a camera and have never created a video myself.
But if this is something that you can do then its good because videos create a personal connection with the reader and customer.
This way to thank your audience and readers is awesome. If possible try and run a giveaway during this time and there is a good chance that your readers will engage in the content.
You can boost your blog engagement with this simple video and get some well deserved attention for your blog.
Test, Test & Test
This is the best time to test out your call to actions, optin forms, landing pages and all links and various out systems you have set up for your blog.
You can never be certain when something on your blog will stop working. Sometimes even your hosting account might give you trouble and take your site down. That’s why you need a trustworthy host like SiteGround. (See my review here.)
Check out finances, your account renewals and so on. Check everything that has to do with your business and ensure they are all in working condition and does not require any maintenance or renewals or updates. if they do, schedule and update them accordingly.
Follow Up With Online Connections
This is also that time of the year to connect with old friends and connection on the WWW. Its important that you stay connected with people in your online network.
Its important to stay in active communication with them and not lose a good connection. Good people in your network can take your business further than you imagine. Stay connected.